LITTLE DREAMER baby journal launch that all started with a dream!

(My collaboration with Emma Kate Co.)

I’m a firm believer that some of the best ideas start with a dream and some things are just ‘meant to be’. My collaboration with Emma Kate Co. and launching our very own baby journal (LITTLE DREAMER) is one of those ‘meant to be’ partnerships.

If you haven’t been enchanted by one of Emma Kate Co.’s stunning products yet, do yourself a favour and check out some of her beautiful planners, notebooks and cards HERE.

To say I’m forever grateful and humbled that I’ve had the opportunity to work with such a passionate and all round amazing human and bring such a beautiful product into the world is a massive understatement.

It all started with a vivid dream, then a slide into Em’s DMs, a coffee date and a “yes let’s!”. Em boldly took a chance on me to bring this LITTLE DREAMER journal into the world and I will be forever grateful.

After nine months of skyping, co-creating, finessing and fine tuning, we made it!

Presenting LITTLE DREAMER.

As a fellow mama, I didn’t dream up this book for you or me, but for them. Since stepping into this beautifully messy role of “mum”, I’ve become deeply inquisitive about my own beginnings. Those early chapters when I myself was too young to remember, and through the thickness of time, my mum herself no longer remembers.

My hope is for mums to use this journal to ink the tale of their little ones’ first twelve months as a keepsake for life.

Em and I and so proud of what we’ve created we wanted to share it all over an intimate launch event with other mamas and mamas-to-be. Huzzah!

On Thursday 10th October 2019 we hosted a small Q+A breakfast at The Fernery in Mosman for 40 mums and mums-to-be.

We grazed on delicious breakfast treats, coffee and tea before sitting down in a beautiful green house-esque space at The Fernery to finally reveal what we’ve been working on.

Our entertaining and talented MC, Simone Morgan kicked off the event with a fun celebrity baby trivia game which was a real hit! Attendees had to guess baby trivia questions relating to certain celebrities with one lucky winner walking away with an amazing and stylish Toots + Co leather nappy bag!

(I’m embarrassed to admit I knew the answer to a few too many of these questions!)

Em and I then sat down to discuss the creation of our baby journal, what it means to us and the juggle of being creative spirits in business.

Here’s a little sneak peek into our journey together so far.

We were both unbelievably touched by the generous and kind hearted reception from our guests and the excitement and support of our LITTLE DREAMER book. It was a delight chatting with fellow mums and business owners alike and hearing of their journey. Plus (being a baby-friendly event) I indulged in cooing over so many gorgeous (and might I add so well behaved!) babies on the day.
We even had our very own designated ‘pram parking area’.

We put the word out on social media about partnering with select, like-minded and aligned brands to celebrate and support our beautiful guests. The response we received was unbelievable and we were left in awe of the generous contributions from the brands we chose to work with.

Here’s a list of our wonderful partners and their contributions to the best goodie bag of the century!

Biologi – Save my skin travel pack

Bellies & Beyond – Bamboo swaddle wraps

Krystle Knight – Raw Energy Rose Quartz Bracelets

The Nappy Society – Leather change mat and stroller clips

Tilda & Moo – Hand made Baby Bibs

Arlo & Co – Christmas decorations and personalised plaques with attendees kids names on them

And if that wasn’t enough, Canon contributed a Selphy Printer as a name tag prize for one lucky winner. Talk about spoilt!