Confessions of an UnFashionable Fashion Blogger!


  1. Loved this Xum! great read. You are such a breathe of fresh air, love the honesty. Keep it coming

    • Thanks Ash!
      Goodness it has been so bloody long since I last saw your gorgeous face.
      Hope everything is well in your world. And thank you heartily for your kind words.
      It has been an interesting journey navigating the world of fashion!
      Big love to you xo

  2. Hey Gem
    Absolutely awesome and superbly outstanding post – you are amazing for being so true, authentic and you. It is so great to read, especially from a ‘fashionista’ 🙂 Your style is stunning and it is about time someone shared the true joy and beauty in fashion from their heart and soul rather than because you ‘should’ like a designer or certain piece.
    I hope to read more of your honest, beautiful fashion words very soon xoxo

  3. I agree this post is such a breath of fresh air, I am no where near anyone who looks like they are into fashion, and therefore am looked down upon when ever I try and wear something more ‘fashionable’ or fancy, because I just don’t belong in that world, and that is the same for a lot of things in my life, but as you are talking about fashion here I will stick to that. I love to see such exciting an cool things happening in fashion world, and though I am not a fashion blogger I love to appreciate it just as you have mentioned, it is so sad that in our society, everything has become so serious, in order to become the ‘best’ and proper, when people have lost the fun and excitement out of things and trying new and cool things. So thank you Gemma! you and your blog are awesome because you have fun, are happy and get excited about cool things, which everyone should, so keep being you, I think it is super fashionable x ps I wish I could pull off your fashion, I seriously need your help haha

    • You hit the nail on the head. The fashion world takes itself so seriously. I have so much respect for a designer’s work but at the end of the day, they are just pieces of clothing. And clothes should be fun! They are another form of self expression!
      So own your fashion Bec. It doesn’t matter what you wear as long as your own it and feel fabulous in it, you are a fashionista! x

  4. Your heart may have whispered that you don’t belong there, and while it’s important to follow your heart, it probably meant not belonging with those type of people – who consider fashion-blogging a chore. I say chase what you love in life.
    There is (or should be) a space in the world of fashion for people who enjoy blogging and get positively excited about designers’ new creations.
    People, like you.

    Keep up the good work, Peanut!

    • Wow. Thank you for your encouraging words Andy!
      And you’re totally right. From now on I’m chasing the things I truly love!
      Sending you nothin’ but good old fashioned good vibes. xo

  5. Great read Gem! You should be very proud for sharing this really awesome and real point of view. It is industries like these that really require authenticity the most in my books. I can relate so much to feeling out of place, not feeling like you belong… I want to share with you a bit of my story. I have struggled with this a lot over the last almost 10 years ( far out, that is scary to say… and makes me feel like… where has the time gone?! ) on my creative journey. It became so apparent when I started my design university degree, right when the whole “hipster” fashionista -you have to look and act a certain way in order to be “cool” and a good “design ” student started. I was so confused and not interested in the slightest… I love fashion but I didn’t realise how I wore my jeans meant I was getting a HD in my next assignment or the tutors pet. I found it sickening and often spent a lot of my time feeling so out of place and not really understanding why. It made me question myself, what I liked and who I wanted to become.

    Now, though that I have come so far on my journey ….I get it. I am not interested in being like everyone else, I just want to be myself and not feel sorry for it. I know exactly what you are saying and can visualise it extremely well while reading your article because I am there time and time again, every time I attend an ‘a’ list Interior design event or even work in my industry. It is almost like you have to be this mould or category in order to be successful or fit in. To me, it is so
    inauthentic and does not even mean you are a good designer or someone who appreciates good design. I now, through my business ( it is was one of the reasons why I started my business ) I want to change this perception, spreading a message that it is ok to feel differently or be yourself. I am now learning to embrace my difference and my uniqueness leveraging it as what separates me from other designers.

    The real perspective we bring and own is a breath of fresh air and something we should celebrate!! Lots of love!

    Such an amazing blogpost!

    Ps: Sorry for the long comment, but your post resonated with me so much, I just had to share.

    • Wow! What a story!
      Isn’t it interesting that even in the interior design world there is an expectation that the way you dress somehow reflects how you interior design. That is just pure snobbery! Does the way a creative writer dress reflect their writing? I think not!
      I’m glad to hear that you are embracing your differences. You are you Jeanette and that is beautiful. That is enough. Let your beautiful interior design work do the talking. Don’t ever feel inferior to those who hold themselves in some bullshit high regard!
      Thank you for sharing your story gorgeous one. x

  6. This post has made me an even bigger fan! You always look lovely and fashionable but your true beauty comes from within so please continue to follow your heart. Fashion is a part of what makes you happy and thank heavens you can still enjoy that without making yourself fit in where you feel like you don’t belong. To do so would eventually take all the joy away and make you miserable. Being happy while stylishly dressed now that’s a much needed fashion trend and one to blog about!

    • It’s a strange thing when the thing you love can simultaneously alienate you. Haha.
      Thank you for your kind words and support to my blog. I shall endeavor to find nothing but joy in all of my passions!
      Love Gemma x

  7. I loved this post, Gemma! I’m no fashion expert but in the past have forced myself to wear clothes I knew were ‘in’ even though I felt uncomfortable or even ugly in them. A low point was a horrible brown, knitted cardigan that had a huge faux-fur hood that I wore only because it was by a designer I thought I should love. Now though – like you – I wear what and who I like and what I know flatters my figure, and I think that’s the best approach. My stomach just wasn’t made for crop tops, for example! Nothing I can do but embrace the fact 🙂

    • We should’t let the media dictate what we should be wearing. I’m guilty of being seduced into making some terrible fashion decisions too! We’re only human.
      Thank you for sharing!
      Gem x

  8. Your post reminded me of a post I read on another site I visit belonging to a woman who blogs about men’s style. I think she reached similar conclusions to you and still seems to be going strong, so sure you will too!

    • Something I’ve come to realise since posting this piece is that I AM NOT ALONE.
      It is very very comforting.
      Thanks for sharing.
      Gemma x

  9. Gemma! This is just awesome and thank you so much for writing it and sharing your honest experience with us. I have been taking a break from social media because I’m doing my finals (for uni) so I’ve been missing your IG but your GPG updates in my inbox have really brightened up my days! But this post in particular…it’s actually almost made me teary! Recently I have been feeling all of these things. I am at a crossroad in my life not knowing where to go next, only knowing where I feel I dont ‘belong’ and the simple fact that you – an inspiration to me – have these experiences too makes me realise it’s OKAY to feel like that sometimes! And that I’m definately not alone 🙂 Thank you Gemma! And p.s, I used to follow a few of these ‘fashion bloggers’ and tbh I found their posts eventually became so tedious, and so obviously lacking in any real passion, I just couldn’t stand to see them anymore! Unlike you, who is a truly real and passionate soul – and it always shows! X

    • I am so impressed you are having a digital cleanse whilst studying! Social media is a crazy distraction. I’ve started confiscating my phone from myself for 2 hours a day. Just so I can focus and zone in on whatever task is at hand.
      I also wanted to say thank you for your continued support to my blog.
      It means the world. And yes you are NEVER alone. Thank you for sharing your story. Good luck with your finals!
      Gem xo

  10. I’m a fashion/lifestyle/beauty blogger myself and I’ve been questionning recently how I “fit in” within the bloggersphere but really I think it’s much better to stay unique (a bit like I am with my art work too!) so out of the box I’m probably in another box entirely but I think that’s cool too. I’ve been a fan of your blog since near the beginning, keep up the great work! Victoria x 🙂

    • To hear that from a fellow blogger means so much!
      I love that you are a multi passionate creature too with multiple avenues of self expression.
      Your box outside the box sounds utterly fabulous.
      Thank you for your words and support.
      Gem x

  11. This is such a refreshing post to read! I love fashion as much as the next person but the fashion world itself? It seems to take itself too seriously and is it bit silly to be honest. Fashion should be a way to express yourself, not to adhere to someone else’s standards. I love to read a good fashion blog, but my favourite blogs include a mix of a lot of things such as food, travel, art etc. Hope to see more thought provoking posts like this one 🙂

    • You’re absolutely right yet I am guilty of falling into the pit holes of conformity.
      But I’m working on it. The whole brand and label snobbery is what gets me.
      I don’t care if it costs $2. If I love it, I’ll wear it.
      Thanks for sharing. And I’m glad your a lover of blogs with a mix of all arts of goodies.
      I’m the same as you! x

  12. Good post, love reading your blog as your writing style gives off a rhythmic emotion that whether or not accurately portrays your personality, leaves the reader with a visual that is completely entertaining and effortless. A true testament to your writing ability. I have little interest in fashion but continue to read your posts with fascination, awesome job!

    • You have no idea how much of a compliment this it to me considering I had a high school teacher that made me believe I was failing at writing. She always blamed it on the fact I was brought up bi-lingual and therefore assumed that english was my second language.
      So thank you heartily for your kind words. They mean more than you’ll ever know.

  13. This is a story based on my own experience of where I felt left out.

    Education – I was always known as “stupid” by some people whilst growing up in school because I struggled with schoolwork and grades were failing. Academically I felt like the odd one out as I was surrounded by outstanding achievers, but I think i’ve come a long way.

    Fitness training – started Vietnamese martial arts after finishing school. It was also compulsory to understand/speak Vietnamese fluently. I was born in Australia raised by Vietnamese parents, I was forced to learn only English as my parents didn’t want me struggling like they did. In training, I was always criticised by one instructor for not understanding my culture/language too well which he also said I should be ashamed of and one time pointed it out in front of the class which some people had a good laugh at which made me feel different to everyone else. After being injured, I was keen to come back till it crossed my mind that I dealt with too much criticism based on other things as well.

    As a current full-time uni student, I spend most of my time with family and keeping up to date for celebrity meet & greet. The most important thing I’ve learnt is …keep chasing your dreams, work hard, don’t give up and if you fall, find the strength to keep going till you make it.

    Sorry if this was irrelevant for you to read as it has nothing to do with fashion. Other than that, I enjoy following your blog because it inspires everyone to enjoy life in general and you write very good blogs too.

    • Thank you for sharing this. I think it’s wonderful you’ve reached a point of striving without letting anyone hold you back!
      And I’ve also been there with cultural shame/confusion. I’m half thai and I really struggled with my identity growing up in Australian in my teens. I foolishly hid my asian heritage because people made me feel negative about it.
      Not anymore! I embrace it with open arms and I am proud of it.
      The beauty of life is that we have an ability to learn, grow, change and adapt.
      I love that you’re a dream chaser ad a hard worker. Keep at it!
      Gem x

  14. From one Gemma to another I think I am in the exact same situation…but reversed!
    I have always thought (or rather been told by my Mean Girl) that loving fashion, style and pampering myself wasn’t something a “country” gal like myself should do and that makeup was being fake. But gee whiz did it feel good when I shut that door, and let myself wear clothes and jewellery I love daily, and give myself permission to adorn myself for the joy of it – just yesterday I bought myself the most gorgeously impractical thumb ring (by any rural persons standards), and I haven’t taken it of because I just love it so much!
    Here’s to hoping you inspire more UnFashionable Fashion bloggers, because you rock! X

    • I love that you now approach fashion with wild abandon. That’s how it should be.
      Own it and enjoy it. Fashion is there to make us feel fabulous!
      p.s I have a thumb ring that I am obsessed with and I felt totally indulgent buying it. Three years later
      I still wear it every day. haha

  15. We all feel out of place at one time or another. This world, although big, is just too small for us sometimes.

    Let it be known that there is space for all of us. We just have to look for the similar minded in unfamiliar circumstances.

  16. This post is awesome! As much as I love letting my eyes sparkle with wonder at the endlessly beautiful and effortlessly gorgeous Instagram posts or Facebook photos that pop up from Miss Peanut, it does leave me thinking about how I too could become “fashionable”. I have never and will probably never feel totally comfortable wearing these so called fashionable items but like so many have been bought in to the fact I must own some horrific monstrosity that looks utterly ridiculous!

    I do love fashion. I love experimenting with colour, but somehow feel restricted by my environment. I live in London and work in an environment where black is boss and where judgement is cast over who wears what. I lived and worked in Australia for a year and felt my inner fashionista (do I even have one?) blossom. I could wear what I wanted, when I wanted. Was this because of the fact I didn’t know anyone at first so gained a sense of freedom to reinvent the way I dressed? Perhaps the media is to blame for the insecurity that a lot of us feel… I mean, do we really all need to look morose and unhappy, wearing Chanel, hobbling in Louboutins and clutching a Mulberry?

    Whether you’re wearing tie-dye or Tommy Hilfiger – a smile goes a long way 🙂

    • I love that you unleashed your inner fashionista in London. Isn’t it funny that entering an environment where you don’t know anyone allows you to reinvent yourself with confidence. London is a fashion capital of the world and with that come a whole host of fashion pressure.
      When I started blogging, I felt judgement from fellow peers. But I realized quickly that you can’t please everyone and that ultimately, you have to do what makes you happy. Life is too darn short to worry about the nay-sayers.
      Thank you for sharing your thoughts. I love the way you write!
      p.s I have a secret love for tie-dye. I romanticize the idea of being a hippy and living in a VW combie van with flowers in my hair!

  17. I feel like you speak my mind, Gemma! I’m not as much into fashion, but I can totally relate to the feeling of not really ‘belonging’ in a world that you actually do feel very passionate about. In the end, though, I feel like it all comes down to just being yourself and remembering that that world would be very boring if it always had the same types of people roaming around it, and that maybe that feeling of being out of your depth is just a feeling leading to a path into that world that nobody has yet taken! Be true to what you love, and you’ll learn along the way, creating a path that others will then be inspired by – something that you continue to do with each blog post. Ps, totally agree with ‘Anon Says’ about you’re writing – truly effortless and flows so smoothly. Keep it coming!x

    • Thank you Emma! Your words are so beautiful.
      I am so encouraged by the support you have shown towards my blog.
      It is definitely what keeps me going. This journey of self discovery has been
      a rather steep learning curve. Sometimes it’s hard to stay true to your self
      in a world built on superficiality. But I am working hard at staying on top of it.
      Thank you again Emma,
      Gem x

  18. Love the post. I am definitely not a fashion guru and am not like most of the women in my crowd. I am 30 years old, working in healthcare, currently with pink & purple highlights in my hair and I get weird looks from strangers daily. Lol. I recently started a blog about every random hobby I have and was very nervous about it at first, but so far so good. I now love blogging and I actually have you to thank for giving me the inspiration to finally start it. I found your blog, fell in love and said “I want to do that!” so Thank you! And after seeing your snapchat, I’m very excited for your new blog project and can’t wait to read it.

    • You have no idea how happy your comment has made me! First of all… you have pink and purple highlights in your hair. Hell yeah!
      I love that you are owning your look. Secondly, I love that you blog all of your random hobbies. There is a place in this world for all our our crazy passions. That’s the beauty of blogging.
      So I want to encourage you to keep going!
      I’m still figuring out the old snapchat. It’s fun but it’s a he distraction. I think I’ll just keeping dipping in and out when it feels right. Thank you heartily for your love and support towards my blog Kristen. It means more than you’ll ever know! xo

  19. what a lovely honest piece of writing, I have always loved fashion like yourself I don’t know all the designers and I feel intimidated by other blogger (not you) because it always seems so serious. when I think of fashion I think of being creating, having fun with what you like and wearing what makes you look in the mirror and think I look and feel amazing. I’ve always wanted to work I fashion in some way but I have slightly been put of by the false ness of it all thank you for being so honest its a breath of fresh air that I’m not the only one to feel out of place In those situations and that you can still do what you love without following the cool or what we are told is cool.

    Laura xx

    • Thank you for your gorgeous words Laura.
      The whole experience was such a lesson for me. And I’m so humbled to hear that so many others feel the same way.
      The serious fashion bloggers are so damn intimidating. It’s ironic, because technically they are supposed to inspire us to try what they’re wearing but It was feels so unachievable!
      Thank you for sharing your thoughts with me,
      Gemma xo

      • That is so true instead of me reading their blogs and feeling creatively inspired to try a new look I would never of had the confidence or thought of to try before, I leave their blogs feeling deflated and with no confidence as I would never be able to reach their standards of what is cool or fashionable. its really sad that an industry that is meant to be creative, colourful push the boundaries and accepting of all that is different is so scary and off putting. I will continue to be my uncool self in the fashion world and I’m ok with that as I will Continue to be creative and follow my own path of what I think fashion is all about.

        Hope your having a great weekend

        Laura xx

  20. Gemma-
    Thanks for being so authentic, candid and genuine!!
    Props to you for taking a leap and attending every single day at MBFWA.
    As daunting as it may have been, I’m sure it was very rewarding and such a fun experience, despite the unenthusiastic reactions!
    I love your real-world perspective, your passion and your enthusiasm for fashion despite what others think- never lose that.
    Your blog is wonderful and I can’t wait to see what you post next!
    Keep doing amazing things! Love all of your posts and pictures!

    • Thank you Kirsten. I am so appreciative of your words!
      And thank you for your support towards my Peanut Gallery, it means the world!

  21. I seriously doubt that you will read this comment considering that this blog was posted two months ago. Confession: just as you were avoiding writing this I was avoiding reading it. I guess because you are a beautiful, confidant, *cough* thin and athletic woman that you not fitting into fashion blogging meant that I just needed to pack it in and call quits. It was refreshing for you to view fashion enthusiastically and with awe instead of boredom and elitism. I find a lot of bloggers are rather rude a about their chosen careers because they are on the inner circle and you stand above that being kind and appreciative. I can’t wait for more of you fashion adventures and mishaps because fashion does not come without risk, don’t ever give up on it!

    • Thank you of your kind words!
      I’m glad you see me as being different to those typical fashion bloggers because I really
      do struggle to associate closely with them now that I have experienced the snobbery.
      I hope I can continue to deliver some insightful adventures.
      Lots of love xo

  22. Hello lovely,

    I find this post so refreshing. I am a fashion stylist. I love to help women to feel and be the best version of themselves they can be. But I also have three very young children and there are times I find it hard to make sure they have all they need, let alone looking put together myself. I love being a fashion stylist. I have well and truely found my calling. But I find it hard that the fashion industry is like that. I would prefer to wear warmth and kindness anyway over being too cool and snobbyness. So thank you. I love your posts they are so refreshing and keep it real. Love Kate xoxo

    • I love what you said about Wearing warmth and kindness. I couldn’t agree more. When oh when did fashion become a hot pot for snobbery?! It is there to be playful and expressive with.
      I’ve no doubt you are guiding your three little ones with grace and love and they’ll grow up to be little fashionistas with heart. Thank you for your gorgeous comment and apologies for the lateness of my reply!
      Love Gemma x

Leave a Reply to gemmapranita Cancel reply

Your email address will not be published.