It’s true. Just as the title suggests, I have gone through some serious growing pains lately and realised that I am the most unfashionable fashion blogger in the world!
And the catalyst for making me arrive at this realisation?
aka: MERCEDES BENZ FASHION WEEK AUSTRALIA
It all began early last month when I had a little chat with myself.
“Gemma, you’re a self professed fashion blogger, therefore, you MUST attend every single day of fashion week, looking fashionable and seeing all the latest fashions on the runway”. Ha!
So I booked myself in. Planned out each outfit for each day and committed myself to attending as many runway shows as humanly possible.
And what an experience it was.
I can only describe Fashion week as a potent cocktail of explosive flavour, followed by a bitter aftertaste and then one hell of a hangover.
Darting from show to show, I pirouetted between feeling inspired to excited to treading water and finally feeling completely out of my depth.
But the truth is, my heart simply whispered
“Gemma, you don’t belong here”.
You see, all of the top fashion bloggers from all over the world had been flown in for fashion week.
You name them, they were there.
These days, top fashion bloggers are served up front row seats to the hottest shows all over the planet. Seats that were once reserved for glamourous celebrities from singers to actors to TV personalities. But they seem to have been given the steel capped BOOT in recent years.
I suppose it’s because bloggers are considered more valuable because let’s face it, they have social media saviness.
They are well versed in the ever changing and fast moving technology game and can sing a designer’s brand to their hundreds of thousands of followers with a simple twiddle of their thumbs. It’s a more bankable outcome for designers so it makes sense that bloggers have become favourable front row bandits.
Seeing these top bloggers in the flesh so comfortable in their stilettos, air kissing one another and looking so cool and collected made me realise very quickly that I was way out of my depth and NOT ready to play with the big dogs of this business.
Or maybe, I simply don’t want to any more.
Because the truth is, it shocked and disappointed me to see so many world class bloggers with their heads buried in their phones and missing key pieces of each designer’s blood, sweat and tears as they came down the runway.
They just looked so disinterested. Did they even want to be there? Or was their attendance more of a box ticking task?
I even saw one well known fashion blogger looking rather pissed off that she wasn’t granted a front row seat and was forced to sit in the second row… Shock horror!
I started to question myself.
Am I just an idiotic overenthusiastic rookie?
I was beyond ecstatic to see the latest collections. I was in awe of not only the designer pieces (that’s a given) but also the theatrical side of a runway production; every detail from the lighting to music choice to staging. I appreciated it all!
But I felt like I wasn’t allowed to express my enthusiasm. Appearing overly enthusiastic didn’t seem cool at fashion week.
I remember looking around.
No one was smiling.
Everyone just looked poker faced.
So I played along.
I slapped on a serious face, tried to play it cool, acted like I belonged and pretended to know labels I’d never even heard of… all to mask my own feelings of NOT belonging.
You can probably see why I put this blog post off for so long because I wondered that if writing about this would equal fashion blogging career suicide.
But the thing is, I friggin’ love fashion. But I love fashion the way I think most people love fashion.
It’s a very simple equation. If I love it and it feels good I’ll wear it, no matter the brand or label.
So today I would like to declare that I have no interest in walking the path of the top fashion bloggers before me.
I am going to dance to my own beat.
Approach fashion my own way.
And proudly share my enthusiasm and never EVER stifle my own smile!
And although I may be the world’s most unfashionable fashion blogger, at least I know I am a fashion blogger with heart!
Lots of love, Peanut xo
By Gemma Pranita